Glossary

Done-for-you outbound

An outbound sales service in which the vendor owns the work from list to calendar: sourcing, message, sending, reply handling, calling and booking. The term is widely used for services that cover only sourcing and sending, so the question to ask is which of the six jobs the vendor actually does.

Done-for-you outbound outbound glossary GLOSSARY

Definition. An outbound sales service in which the vendor owns the work from list to calendar: sourcing, message, sending, reply handling, calling and booking. The term is widely used for services that cover only sourcing and sending, so the question to ask is which of the six jobs the vendor actually does.

The six jobs

For a cold prospect to become a meeting, six things have to happen: sourcing, message-market fit, sending, reply handling, calling, and booking with show-up. A service is done for you to the extent it owns those jobs. Most offers marketed with the phrase cover sourcing and sending, sometimes the message, and hand the replies, calls and booking back to the client.

How to test the claim

Ask the vendor to go down the six jobs and say "us" or "you" for each. Then ask whose LinkedIn profiles send the messages, who answers a reply inside five minutes at 9pm, and what noun the guarantee counts. The answers separate a meetings engine from an activity vendor in about ten minutes.

The price bands

Published 2026 pricing runs from around $400 a month for productised automation, through $1,500–$3,700 for managed programmes, $5,000 and up for rep-based capacity, and quarterly engagements for guaranteed-outcome services. The buyer's guide compares them on cost per showed meeting, which is the only comparison that matters.

  • Virtual SDR seat — An ID-verified LinkedIn profile, with Sales Navigator, that an agency provides, brands and operates on a client's behalf for outbound, so that sending volume and account risk sit with the agency rather than on the client's own profile.
  • Showed appointment — A sales meeting that was booked through outbound and actually took place, with the prospect present. It is the only outbound metric that directly produces revenue, and the one algoacquisition guarantees.
  • Message-market fit — The point at which an outbound message reliably gets the right stranger to reply with interest. It is found by testing ICP, sourcing, front-end offer, angle and channel in order, and it is the asset a client keeps after any outbound engagement ends.

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